Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption
نویسندگان
چکیده
Collaborative manufacturer–retailer relationships based on efficient consumer response (ECR) have become ubiquitous over the past decade. Yet academic studies of ECR adoption and its impact on marketing relationships are relatively scarce. Inspired by the relational view of competitive advantage, the authors empirically investigate whether the extent to which suppliers of a major retailer adopt ECR has a beneficial impact on their outcomes. The results demonstrate that whereas ECR adoption has a positive impact on supplier economic performance and capability development, it also generates greater perceptions of negative inequity on the part of the supplier. However, retailer capabilities and supplier trust moderate some of these main effects. The overall results are robust with respect to differences in supplier size as well as between branded and private-label suppliers.
منابع مشابه
CSR for Retailers' Led Channel Relationships: Evidence from Italian SME Manufacturers
This paper analyses the adoption of Corporate Social Responsibility (CSR) policies by small and medium manufacturers which are involved in supplying relationships with large retailers. The purpose of the paper is to examine CSR drivers within large retailers’ supply chains. A quantitative empirical research was conducted focusing on the food sector, as a sector in which traceability, supplier’s...
متن کاملThe impact of supply-chain partnerships on supplier performance in the UK fresh-produce industry
This paper presents a framework of buyer–supplier relationships used in an empirical study to investigate how the development of more collaborative relationships between UK retailers and freshproduce suppliers affects the financial performance of suppliers in such relationships. Relationships between key partnership characteristics and performance are discussed and empirically tested. In additi...
متن کاملCluster Analysis of Retailers’ Benefits from Their Cooperation with Manufacturers: Business Models Perspective
A number of studies discussed the topic of benefits of retailers-manufacturers cooperation and coopetition. However, there are only few publications focused on the benefits of cooperation and coopetition between retailers and their suppliers of durable consumer goods; especially in the context of business model of cooperating partners. This paper aims to provide a clustering approach to segment...
متن کاملDetermination of Material Flows in a Multi-echelon Assembly Supply Chain
This study aims to minimize the total cost of a four-echelon supply chain including suppliers, an assembler, distributers, and retailers. The total cost consists of purchasing raw materials from the suppliers by the assembler, assembling the final product, materials transportation from the suppliers to the assembler, product transportation from the assembler to the distributors, product transpo...
متن کاملRFID-enabled Supply Chain Collaboration Services in a Networked Retail Business Environment
Since the early 1990s, there has been a growing understanding that supply chain management should be built around information sharing and collaboration among supply chain partners. The emergence of RFID technology is expected to revolutionize many of the collaborative supply chain processes and to empower new collaboration scenarios, such as anti-counterfeiting, product recall and reverse logis...
متن کامل